From a McKinney CPA

The Mashbooks Blog. Plain-English Guides.

Plain-English guides to taxes, bookkeeping and profit for DFW business owners, from a McKinney CPA.

All guides Tax Planning Texas Business Taxes Hiring an Accountant Bookkeeping & QuickBooks Contractors & Trades Profit & Growth

Small business owner reviewing tax planning numbers at a desk

Featured guideTax PlanningThe Fundamentals of Tax Reduction for DFW Business Owners: 10 Small Business Tax Strategies From a McKinney CPA (2026)Small business tax strategies for DFW owners from a McKinney CPA. Clean books, a plan for your cash and 10 IRS-verified moves to make before December 31.27 min read · Read the guide →

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Texas Business TaxesTexas Small Business Taxes Explained: Franchise Tax, Sales Tax, Property Tax and Why There's No State Income TaxTexas small business taxes explained by a McKinney CPA: franchise tax, sales tax, property renditions, TWC and why federal planning matters most.19 min read · Read the guide →

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Hiring an AccountantBookkeeper vs. CPA vs. Tax Preparer: Who Does Your DFW Business Actually Need?Bookkeeper vs CPA vs tax preparer, explained by a McKinney CPA. What each one does, what drives cost, red flags and how to verify a Texas CPA license.14 min read · Read the guide →

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Bookkeeping & QuickBooksBehind on Your Bookkeeping? A CPA's Step-by-Step Guide to Getting Caught UpBehind on your bookkeeping? A McKinney CPA's step-by-step guide to catching up, reconciling QuickBooks, filing what's due and never falling behind again.16 min read · Read the guide →

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Three construction workers in high-visibility vests reviewing blueprints and a laptop, seen from above

Contractors & TradesJob Costing for DFW Contractors: How to Know Which Jobs Actually Make You MoneyJob costing for contractors in DFW: find your true labor cost, track every job in QuickBooks Online and price your next bid with real numbers.18 min read · Read the guide →

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Hiring an Accountant5 Ways an In-House Bookkeeper and a Separate CPA Are Costing Your DFW BusinessIn-house bookkeeper vs outsourced accounting in DFW: the 5 hidden costs of a bookkeeper plus a separate CPA, with verified payroll tax rates and a switch plan.16 min read · Read the guide →

Business owner checking a smartphone beside an open laptop and a coffee cup on a wooden desk

Profit & GrowthWhich Marketing Actually Makes You Money? How DFW Business Owners Track Marketing Spend to Revenue (and Profit)Which ads actually make you money? How DFW owners track marketing spend to leads, jobs, revenue and gross profit with UTMs, call tracking and QuickBooks.19 min read · Read the guide →

A smiling woman in a camel coat holds a red tablet while looking up at the siding of a house during a home service visit

Profit & GrowthJobber, ServiceTitan, Housecall Pro or GoHighLevel? How Connecting Your Field Software to QuickBooks Helps You Scale ProfitablyJobber, ServiceTitan, Housecall Pro or GoHighLevel? How a DFW CPA connects field software to QuickBooks so you see profit by job, tech and lead source.21 min read · Read the guide →